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Business Fundamentals Guide

Your board of directors has recently completed a major corporate document. It's our "NATURIST LEGACY INC. BUSINESS FUNDAMENTALS GUIDE." Here's a brief excerpt:

"The board of directors feels that it's important for members to know and understand the basic concepts that are behind our business model and our business practices.

What are we?
Why are we what we are?
Why do we do the things that we do?

"These questions certainly sound simple enough, but as you'll see, they're not always simple to answer. Complexity sometimes underlies Naturist Legacy's business model and practices. Our desire is that the membership at large share an understanding of this complexity, and so we have written this document as a guide to our most essential business fundamentals. We hope that members will find it to be of value now and for future reference."

Because of this article's length, we will be sharing it with you over the next few days in a series of BARE FACTS messages, beginning with this one....

As always, your feedback is welcome.


NATURIST LEGACY INC. BUSINESS FUNDAMENTALS GUIDE
By the Naturist Legacy Inc. board of directors
February, 2013

SUMMARY
Your board of directors feels that it's important for members to know and understand the basic concepts behind Naturist Legacy's business model and business practices. Though we are officially a non-profit corporation, we are still at our core a business, and we must be managed like one. Under our business model, we are a naturist park first and foremost. We are in the social nudism/naturism business, which is a much broader vision than just the campground business. We exist to create and hold safe an appropriate location where people can come and practice naturism. Naturist Legacy is a truly nudist venue. By being nudist rather than clothing-optional, we are returning to a more fundamental philosophy that reflects what we're really here to do.

We have chosen to pattern Naturist Legacy's business model after that of a fully private club. This offers us several operating advantages, especially concerning security and privacy. We believe that a "community-based" rather than "customer-based" service model is most beneficial for our group. We seek to meet member expectations. We welcome feedback and encourage members to communicate with the board. Because we operate as a fully private club, we do not court media attention in order to attract new members. Our presence on the Internet has produced new members at a rate in keeping with our growth strategy. Membership growth is necessary to offset attrition, to increase operating income, and to enlarge the pool of talent from which directors will be chosen, and from which additional skills for development and maintenance will be drawn. We intend to pursue gradual growth that does not outpace our capacity to absorb and process it.

Naturist Legacy Inc. has crafted it's business model with great care. We are moving in a direction that opens the door to great opportunities. We believe that we are destined for great things in the future!

1.0 INTRODUCTION

1.1 Staying The Course
It's been just over two years since Naturist Legacy Inc. was "born" and became a non-profit corporation. While much has changed during that time (the rapid development of our park, for instance), some things have remained the same. Most importantly, we have remained true to the original mission of Naturist Legacy Inc.

1.2 Our Mission
Naturist Legacy's mission is to provide continuity and stability and endurance for landed social nudism in Manitoba. That mission is both our present and our future. The vision behind this mission has brought us to where we are today. It has been instrumental in the formation of our business model. We are confident that both our vision and our business model will take us successfully into the future.

1.3 Basic Business Concepts
The board of directors feels that it's important for members to know and understand the basic concepts that are behind our business model and our business practices.

What are we?
Why are we what we are?
Why do we do the things that we do?

These questions certainly sound simple enough, but as you'll see, they're not always simple to answer. Complexity sometimes underlies Naturist Legacy's business model and practices. Our desire is that the membership at large share an understanding of this complexity, and so we have written this document as a guide to our most essential business fundamentals. We hope that members will find it to be of value now and for future reference. We also hope that future leaders endeavouring to continue our legacy will utilize this document as an "origins reference" explaining how and why this organization was built.

SOURCE: This article (slightly abridged) was published in the February 11, 2013 edition of the NLI BARE FACTS newsletter. I am the author. The full "Naturist Legacy Inc. Business Fundamentals Guide" is available here (PDF). I co-authored and edited this important document.

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